Behind the Vision: What Makes Strawberry Grange Different

digital aerial representation of Strawberry Grange

At Strawberry Grange, we’re not just creating a new neighbourhood. We’re doing something a little quieter, and a little more thoughtful.

This isn’t a development that began with a glossy brochure and a row of identical house types. It started with the land itself, and with a landowner who knows it well. A local farmer with deep roots in the area, a long-term view, and a clear sense that how land is developed matters just as much as what is built on it.

That starting point has shaped everything.

A Vision That Began with a Simple Question

The idea behind Strawberry Grange was never about squeezing in as many homes as possible. Instead, it began with a much more human question:

What would a small, high-quality community look like if it genuinely respected the land, the landscape and the way people want to live today?

Set on the edge of a  highly desirable suburb to the west of Aberdeen City, the vision was always about balance, creating homes that feel settled and well-considered, rather than rushed or anonymous.

That’s why the layout takes its cues from traditional farm steadings and small hamlets. Homes are grouped in gentle clusters, linked by short country lanes and green spaces, so the development sits comfortably within its surroundings rather than competing with them.

The Values That Shape Strawberry Grange

Everything here is guided by three simple principles. They sound straightforward, but when they’re genuinely followed, they make all the difference.

Choice

This is custom build, not “pick one of three layouts and choose your worktop colour”.

Buyers have real freedom to shape their homes around how they live now, and how they expect life to change in the future. From layout and flow to how spaces connect with gardens, the aim is to create homes that feel personal, practical and long-lasting.

Quality

Every home matters - not just on its own, but as part of the whole.

By working with trusted local architects and specialists, and by using a clear design code, Strawberry Grange protects architectural quality, energy performance and long-term value across the site. It means individuality without visual chaos, and variety without losing a sense of place.

Partnership

This has never been a top-down project.

From day one, Strawberry Grange has been collaborative - involving the landowner, architects, planners, designers, engineers, specialists and, importantly, future residents. It’s a people-led approach that values doing things properly, communicating clearly and thinking long term.

Why Custom Build, Not DIY Self Build?

For many people, self build is a tempting idea… until they start imagining spreadsheets, site meetings, contractor phone calls and a very muddy pair of boots.

Custom build at Strawberry Grange offers a calmer alternative.

You still get creativity and choice, but without having to manage the build yourself.

In practical terms, that means:

• infrastructure is already in place to each plot

• plots are serviced and ready to build on and await final approval of your individual house

• buyers work with approved, experienced professionals

• the build process is managed for you

  
  

Your role is to focus on the enjoyable decisions. The finishes, the overall individual ‘look’, layout, light, flow, how the house feels are all yours to decide with the guidance of an architect, while professionals handle delivery, coordination and timelines.

The result is a development that feels individual yet cohesive, guided by the design code so each home has its own character while contributing to a strong overall sense of place.

It’s a route that suits busy families, people relocating, and anyone who wants a home designed around their life, without taking on a full DIY project.

Built with the Long Term in Mind

Because Strawberry Grange began with someone who has lived and worked on the land for years, it has never been about quick returns or short-term thinking.

This is a place designed to grow into itself, to feel established, settled and genuinely lived in over time.

Every decision has been shaped by that long-term view: how the homes will perform, how the community will feel, and how the landscape will continue to be respected.

Something Thoughtfully Different

Strawberry Grange shows what can happen when a development starts with the right values: choice, quality and partnership.

It’s proof that housing doesn’t need to be standard to be sensible, and that with care, patience and the right vision, it’s possible to create something that feels personal, grounded and quietly different.

And if you’re looking for more than “just another house”, you’re very much in the right place.

Curious to Learn More?

If this approach to homebuilding resonates - more intentional, and shaped around real life - you’re very welcome to stay in touch.

We share occasional updates, practical guidance and design inspiration for people in Aberdeen and Aberdeenshire who are thinking about their next home.

Join the Strawberry Grange interest list to receive future blog posts, early plot updates and gentle guidance, with no pressure and no obligation.

Sometimes the best places begin with a clear idea, and the time to let it grow.